For a few years now the city of Amsterdam uses city marketing to make sure the tourists keep coming. When you walk around, you could say it works. Lots of tourists everywhere. Or maybe the city is just a place everybody wants to see, or maybe I should say… experience 🙂
Part of the city marketing is the slogan ‘I AmSterdam’ and to make it more visible this slogan is spread out over the city of Amsterdam. The most famous on is in the backyard of the Rijksmuseum, on Museum Square. If you want to take a picture of the sign without the tourists, be there early, very very early! But maybe you don’t mind the tourists and want to climb the sign yourself. Have fun!
Another sign is in Vondelpark, somewhere right in the middle. And it wouldn’t be Amsterdam, if they wouldn’t change the sign a bit, to honor the gay pride.
If you’re only traveling through this city, the slogan can also be found at the national airport, Schiphol.